ERIC Number: EJ1405931
Record Type: Journal
Publication Date: 2023
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0425-0494
EISSN: EISSN-1754-8845
Available Date: N/A
Making Meaning with Memes through a Multilayered Approach to Visual Literacies
Mary Rice
English in Education, v57 n4 p298-313 2023
As digital technologies increase in their capacity to generate, display, and disseminate visual materials via spaces like social media, there is a need for pedagogical practices that support meaning making with visual texts. The purpose of this paper is to present a pedagogical framework for teaching visual literacies with social media memes using a multilayered approach. The proposed layers of the framework are: (1) technical construction; (2) formal aesthetic; (3) aesthetic response; (4) media context; and (4) social context. As an example of this approach, I explore the meme shared in January 2021 of face-masked United States Senator Bernie Sanders with his legs crossed and wearing hand-knit mittens as he attended the U.S. Presidential Inauguration of Joe Biden. Key questions and activities using the "Bernie Sanders at the Inauguration" meme are offered alongside strategies for additional pedagogical and research considerations.
Descriptors: Visual Aids, Social Media, Visual Literacy, Internet, Humor, Evaluation Methods, Media Literacy, Teaching Methods, Instructional Materials, Learning Activities, Information Dissemination, Technology, Digital Literacy
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
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