In this study, the CEEBL teaching framework is further explored across three academic levels of online business courses. These classes emphasize collaborative teamwork using hands-on activities with projects aimed at tackling real world challenges. Students form affinity groups to co-create solutions for the projects. The study covers the building…

Videos have long been used in the classroom to enhance learning. However, traditional-aged students (ages 18 to 21) have so much interactive video exposure that opportunities to actively engage them with the material continue to exist. There are multiple ways to use video to enhance student learning. Four interactive pedagogical methods of using…

How can students prepare for potential business disruptions? The approach shown in this paper uses optimization modeling with parametric sensitivity analysis and further broadens the search for insights with structural sensitivity analysis in a series of contextual exercises. The exercises prompt students to identify critical resources for…

This article presents an exercise designed to instill growth mindsets in business students and to demonstrate their effects on achievement motivation. The main points of the exercise are to introduce implicit theories of intelligence (i.e., fixed and growth mindsets), demonstrate that mindsets are malleable, apply growth mindset strategies, and…

This article examines whether educators' use of selling activities (selling-to-teach) based on the seminal sales process can improve perceived and actual learning. By viewing the teaching interaction as a sales situation, the authors suggest professors can help students realize their need for learning just as a salesperson helps a prospect realize…

Student engagement is a growing challenge within higher education, especially as technology continues to evolve and competition for attention rises. As a business discipline, many marketing students struggle to connect with the theory presented in the classroom and seek interactive, experiential learning opportunities. The authors created the…

This study aimed at evaluating the effectiveness of microlearning in higher education. The sample consisted of first-year MBA students, and a post-test control group design was used to assess the effectiveness of a microlearning module. The results indicated that the use of microlearning was significantly related to learning performance and…

The objectives of this study were threefold: to understand students' perceptions of activities in a blended learning environment; to determine their preferred learning activities in this context, paralleling the four stages of Kolb's learning cycle; and to determine the effectiveness of the blended learning used, based on scores achieved in an…

An important skill in the modern workplace is the ability to learn new skills. However, students are ill-prepared for such self-directed requirements, as changes in academic curricula are typically outpaced by technological developments. To contribute to the efforts of educators to prepare students, this study adopts an experiential learning…

Meaningful and impactful learning experiences are rife with failure. And yet, students struggle with framing, tolerating and attributing failure in a positive manner within the post-secondary learning context. This paper explores whether using design thinking as a pedagogical approach might help students learn to tolerate, reframe and attribute…

This study explores advertising students' recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the impact of two key aspects of Instagram in-feed native advertising--an additional label…

Marketing faculty face a complex challenge in preparing students for the modern marketplace. Today, marketing roles require creativity, problem-solving, curiosity, and the ability to learn continuously. Marketing educators can help students develop autonomy to solve problems and cultivate new ideas as lifelong learners. Innovative pedagogical…

This paper aims to provide clear and appropriate evidence of factors that trigger student engagement of flipped classroom (FC) learning in higher education (HE), based on an example of a fully flipped business undergraduate degree program in Australia. Qualitative data from the Student Evaluation of Teaching and Units (SETU) of 142 first-year…

This action research study examined student success at a private, faith-based graduate business school by aiming to cultivate a community of belonging for graduate students through a staff development approach. As the action for this study, a three-part professional development series was created to foster a collaborative community of graduate…

Gone are the days of transactional marketing, and here to stay are increased expectations for marketers to act as trusted advisors while providing value customized specifically to each customer. Accordingly, marketers must clearly identify the competitive advantage of their products or services, and they need to be sure this competitive advantage…