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Proctor and Gamble Co., Cincinnati, OH. – 1974
This advertising kit was developed by Procter and Gamble in response to requests from teachers and consumer educators who asked for materials from business about business. The kit is not intended to cover the entire field of advertising. Rather, it centers on advertising as it is known and practiced by Procter and Gamble. The purpose of the kit is…
Descriptors: Advertising, Business, Business Education, Consumer Education
