A small town can strengthen its local economy as a result of business people and concerned citizens collectively identifying that community's uniqueness and then capitalizing on it via advertising, personal selling, sales promotion, or publicity. This publication relates the science of marketing to communities. Seven simple techniques are provided…

Many communities have economic development efforts, which are generally undertaken in an attempt to create productive employment opportunities and to strengthen the local tax base. Unfortunatley, the economic development efforts of many communities, especially rural communities, are not productive ones. Many rural development efforts fail because…

This bibliography contains 126 entries of written materials available from the National Agricultural Library's (NAL) AGRICOLA database pertaining to agricultural or rural leadership. Each entry includes bibliographical information and the NAL call number, while some also include abstracts. All the listed materials, including books, reports,…

Promoting coordinated and/or joint programs among local agencies is one strategy small, rural communities can use to cope with rapid population and economic growth. Interagency coordination is a process in which two or more organizations come together to solve a specific problem or meet a specific need. Coordination means more than just…

Presenting concepts generally applicable only to small rural regions or to local economies, this publication explains multipliers, shows how they are used in calculating impacts, and provides some criteria for determining whether a given multiplier can be used in a specific situation. Following a discussion of aggregate multipliers, which lump…

Rapid residential growth in rural areas or on the fringes of urban areas brings both costs and benefits. Seven factors determine whether new homes and subdivisions generate more revenues than expenditures. Local governments can substantially influence four of these seven factors in order to reduce the public costs of residential growth. Less…

Designed to help local government officials, agency personnel, and members of citizen groups involved in the planning process for a rapidly growing community, this introduction to community needs assessment provides background information on the reasons for conducting community needs assessment, guidelines for determining which techniques are most…