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Direct linkPashmforoosh, Roya; Babaii, Esmat – Journal of Teaching in International Business, 2015
International business communication is associated with cultural norms of both native and non-native business counterparts. It seems that the study of culture presentation from the perspective of English as a lingua franca in business English textbooks has been rather underexplored. To this end, cultural contents in two internationally distributed…
Descriptors: International Trade, Business Communication, Correlation, English (Second Language)
