The article expands the debate about the interaction and conflict of linguistic commodification with other values attached to a language. It interrogates Russian dominant discourse produced between 2010 and 2015, focusing on how it attributes the values of "pride" and "profit" to the Russian language in three transnational…

Compliments as speech acts have the reflection and expression of cultural values. Many of the values reflected through compliments are personal appearance, new acquisitions, possessions, talents and skills. It is especially important in linguistic interaction between people. This research aims to analyze the speech acts of complimenting in…

This research examines advertising discourse in Russian and English as acts of communicative exchange and interpersonal relationship between advertising discourse participants. The purpose was to identify and describe the way that viewers process information contained in television commercials and how they become consumers moving from getting…