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Condom Semiotics: Meaning and Condom Use in Rural Malawi
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Tavory, Iddo; Swidler, Ann – American Sociological Review, 2009
This article examines the widespread resistance to condom use in sub-Saharan Africa by describing the major semiotic axes that organize how people talk about condoms and condom use. These axes include the "sweetness" of sex, trust and love between sexual partners, and assessments of risk and danger. Using data from rural Malawi, we show…
Descriptors: Sexually Transmitted Diseases, Diaries, Foreign Countries, Semiotics