Language choices in the economic field of late capitalist societies are shaped by a combination of local, national, and global forces as well as historical, political, and economic factors. This study conducts an analysis of language choices in the linguistic landscape of Macao's heritage tourism (i.e. signposts of tourist attractions) and gaming…

Local people's sense of place identity might feel threatened in the midst of rapid social change or at a time of crisis, they come into collective consciousness and are particularly likely to assert and highlight their local place identity. Languages (including scripts) become one way for them to maintain an authentic claim to a place and give it…