Social sustainability embraces literacy development as a means by which children integrate their knowledge in society and become powerful and meaningful. In this context, the development of writing among young children requires the design of new teaching strategies that allow for the multimodal repertoire brought by children into the classroom.…

Taking an interactional sociolinguistic approach, this study explores how multicultural and multilingual siblings interact with their Spanish grandfather and how, through the use of styling and stylization in these interactions, they negotiate and construct multicultural family identities. Using Tannen's power and solidarity framework, I analyze…

This dissertation is a study of Castilian transcodic markers in the Catalan written on the Internet. Thirty Castilian transcodic markers representing five categories were run through the interface of the Corpus d'Us del Catala a la Web (CucWeb) to collect information in order to conduct both qualitative and quantitative analysis. The major…

Analyzes the language of advertising and the expressive devices it uses to capture the attention of the consumer and arouse his/her interest. Condemns the artificiality of this language and the social values it reflects, quoting profusely from the works of Herman Glaser and other contemporary authors. (MES)