Examines the language style of news and the factors that influence it, with data drawn from extensive research on radio news in Auckland, New Zealand. Study of newscasters' language style shows that newscasters will alter their style of speech depending upon who they think is listening. (PD)

Presents theory of "audience design" which assumes that speakers design their style of talk for their audience, and examines how speakers do this. Also examines the effects on style shift of nonpersonal factors (such as topic and setting) and of referees (the class of persons with whom the speaker identifies). (SED)