This paper discusses contemporary societal roles of German in the Baltic states (Latvia, Estonia, Lithuania). Speaker and learner statistics and a summary of sociolinguistic research (Linguistic Landscapes, language learning motivation, language policies, international roles of languages) suggest that German has by far fewer speakers and functions…

The prevalent use of ELF in global communication necessitates a rethinking of what theoretical frameworks and methodological approaches are appropriate to explain the changing and complex nature of intercultural interactions, particularly, those whereby English is recognised as a passport. This review accounts for ELF interactions in terms of…

Linguistic landscaping (LL) is an emerging field of Sociolinguistics exploring the language in its textual form in public sphere. This paper investigates the visibility and prominence of languages in the public space of Patna, the capital city of Bihar, India. A total of 10 city neighborhoods are chosen for the study. The corpus of the study is…

The study explores the extent to which linguistic globalisation and the ever increasing dominance of English shapes the perceptions of linguistic diversity in traditional sociolinguistic milieus. We set out to investigate the attitudes of 142 respondents from Vorarlberg, an Austrian province, towards their home dialects, High German, a local…

At a press conference in Japan, an L2-Japanese reporter questioned an L1-Japanese politician. Although the press conference was conducted in Japanese, the politician code-switched to English during their exchange. The reporter challenged the politician's code-switching; a confrontational exchange ensued. The reporter's reaction depicts the…

This paper forwards the notion that languages are an important resource for sustainable development for modern societies. Informed by theories from both sociolinguistics and language economics on the value of language skills, it is suggested that language(s) have different kinds of value in multilingual societies. Sociolinguists often emphasize…

Although the relationship between language and economic activity has long been a topic of scholarly research, much of it building on the work of Raymond Williams and Pierre Bourdieu, recent attention to the commodification of language and its relationship to global economies and late capitalism moves this conversation in new directions. The…

This paper argues that linguistic skills and awareness are essential requirements for professionals whose work centres on language as a product. Brought about by the commodification of language in developed economies, language work such as brand consulting, text design or online marketing requires linguistic knowledge and resources that many…

In São Tomé and Príncipe, the language shift toward Portuguese is resulting in the endangerment of the native creoles of the island. These languages have been considered of low value in Santomean society since the mid-twentieth century. But when Santomeans are members of a diaspora, their perceptions of these languages, especially Forro, change in…

The aim of this study is to find out more about how the immigrant community is being integrated socio-linguistically into the city of Madrid. It takes as its premise that integration is a bi-directional process conditioned directly by the beliefs, values and attitudes of both the immigrant and the host communities (Moreno Fernández, Francisco.…

This article examines how Russian speakers in Ireland delimit and describe (their/the) Russian language in relation to representations of standard Russian. It is based on analysis of discussions conducted between speakers of Russian living in Ireland, facilitated by the Our Languages (2008-2011) research project, investigating multilingualism and…

Although the Igbo are one of the most widely travelled people in Nigeria, little is known about the sociolinguistic impact of migration (international or internal) on their language. Based on interview data collected from 24 Igbo youth in Ibadan, this study explores the space available for young Igbo migrants and the role of language in accessing…

This article explores language repertoires, attitudes, and practices amongst members of the East Timorese diaspora in Australia. It relies on quantitative and qualitative data gathered through a recent sociolinguistic survey, ethnographic observation, as well as on general observations of online language use. Our study reveals a complex…

The spread of English as a global language has resulted in many changes in sociolinguistic realities, which challenges the foundations of how language should be taught and learned. To match today's sociolinguistic realities, researchers have called for a paradigm shift from the traditional pedagogy to a new pedagogy that can prepare students to…

In line with a recent trend in sociolinguistic research focusing on the visual dimension of multilingual urban environments, this study investigates multilingualism, as seen in street signage, more particularly shopfronts, in the Parisian neighbourhood of Belleville. Through this illustrative account, the study aims to highlight the ways in which,…