Research that considers the relevant temporal, spatial, and societal contexts of a corporate language policy remains scarce to date within the field of sociolinguistics. In contrast to approaches that take companies as static entities, this article focuses on a Belgian multinational corporation over the course of over 20 years and contextualizes…

This paper examines the impact of the local tea industry on the language ecology of the geographically remote Blang community in China. The paper takes an ecology perspective in language planning where all languages in the locality are given equal attention. These languages in the context of this paper include Blang, Putonghua, and English as the…

Linguistic landscaping (LL) is an emerging field of Sociolinguistics exploring the language in its textual form in public sphere. This paper investigates the visibility and prominence of languages in the public space of Patna, the capital city of Bihar, India. A total of 10 city neighborhoods are chosen for the study. The corpus of the study is…

In this article, I claim that, while placing his theory of language, language planning, and standardization within a conceptual and historical framework inspired by Modernity, the emergence of the nation-state and liberal democracy, Haugen carefully mapped sociolinguistic phenomena onto their political treatment. And it was this careful and honest…

The "language pyramid" in the post-colonial territories as propounded by Melchers and Shaw in 2003 aptly reflects on the status of different languages in Pakistan. At the top is English, with its heritage as a colonial language. Then is the "national" language Urdu which has nationalist value and is spoken by the majority as a…

This paper examines the unintended consequences of state language policy and planning (LPP) that adopt subtractive approaches on teachers' subsequent receptivity to policy fine-tuning. A comparative approach is adopted in this statistical study of two strategic contexts, where the influence of the world's two leading languages--English and…

A critical approach to "neofalante," newspeakers of Galician and their theoretical framework, is presented. In order to do so, we take as a case study some of its documented cases as a popular notion, its transformations, and its mobilisation in the planning discourse, along with its construction and evolution as an analytical category…

The research on language dynamics in the context of migration and integration has been dominated by applied linguists and educators, who described and measured native language attrition and emerging bilingualism among immigrants and their children. In parallel, sociolinguists discussed the role of language ideology/policy of the host society and…

This paper documents the linguistic landscape of Saint Catherine Street, a major thoroughfare in Montreal, Quebec, Canada. The street is taken as a microcosm of the sociolinguistic variation observable at the various levels of analysis, ranging from the neighbourhood, the city, the province, Canada as a whole, and the globally similar environment…

Haugen's model (in "Sociolinguistics," Penguin, Harmondsworth, pp 97-111, 1972 [1966]) of standardisation has been widely adopted in general histories of particular languages, not least because of its clarity and simplicity. In this article, I focus on its treatment of codification, with a view to suggesting refinements to this part of…

Language maintenance research generally argues that providing endangered varieties with a standard impacts positively their vitality by e.g. increasing positive attitudes. This paper investigates whether different degrees of linguistic proximity between vernacular varieties and the standard may lead to different speakers' attitudes towards the…

Over 50 years ago, the Norwegian-American linguist Einar Haugen published a seminal paper entitled 'Dialect, language and nation' (Am Anthropol 68:922-935, 1966b), in which he expounds his four-step model of standardization, explaining the development from dialect to standard following a process of norm selection, codification, acceptance and…

A decade ago, an online survey resulted in the "Protecting Cantonese Movement" (PCM) in Guangzhou, Guangdong Province, China, around which some articles were produced. Based on the bibliometric analysis of data retrieved from the "China National Knowledge Infrastructure (CNKI)," the "Web of Science," and…

This article argues that an expanded view of linguistic landscapes provides a useful metaphor for exploring language policies. Following this view, "language policy" is defined as "linguistic landscaping" (i.e., placing language policy mechanisms which, together with already placed mechanisms, construct a metaphorical…

Translanguaging is an increasingly popular concept used in the description of multilingual practices and in language policy and language pedagogy research. In this paper, I argue that the main reason for the rapid increase in the use of this concept is that it has rhizomatic characteristics. My argument is supported by evidence supplied by a…