Research that considers the relevant temporal, spatial, and societal contexts of a corporate language policy remains scarce to date within the field of sociolinguistics. In contrast to approaches that take companies as static entities, this article focuses on a Belgian multinational corporation over the course of over 20 years and contextualizes…

Language maintenance research generally argues that providing endangered varieties with a standard impacts positively their vitality by e.g. increasing positive attitudes. This paper investigates whether different degrees of linguistic proximity between vernacular varieties and the standard may lead to different speakers' attitudes towards the…

In the globalized economy, old metadiscursive regimes have been challenged by new conditions which are often considered to be more favourable to heteroglossic practices. In Flemish Belgium, the liberalization of the TV market is said to have transformed the broadcaster VRT from a public service aiming at educating viewers into a competitive…

This paper addresses the complex multilingual linguistic landscapes (LLs) of three strategically-chosen areas in global city Brussels by examining how language displays on public signage in these areas are used for different purposes, functions or intentions. The focus will be on meaning-construction in the post-Fordist globalised era as shaped by…

This paper discusses data from a Dutch-medium secondary school in Brussels where almost all pupils speak a different language than Dutch at home. It illustrates that teachers' preference for maintaining the school's monolingual policy did not preclude their creation of haphazard or humorous multilingual interstices that temporarily alleviated the…

In Belgium and Brussels, macrocontextual features such as language policy and language legislation have a profound impact on people's language use and on the way languages are learned. In order to explain this impact, the political and economic developments that have determined the current context of learners in Brussels are discussed. Secondly, a…

Describes the sociopolitical and educational implications of the complex linguistic situation in Belgium with particular relevance to aspects of bilingualism present in the bilingual and monolingual areas of the country. An analysis and an explanation of the discrepancy between official policy and public opinion with regard to language are given.…

A sociolinguistic research project conducted in two adjacent Belgian villages with a Low Frankish-speaking population is reported. Questionnaire surveys measured the impact of the fixation of the linguistic frontier between the two villages on the local population's French/Dutch language behavior and attitudes. (Contains seven references.)…