This article discusses how some of football coach Johnny Majors' recruiting techniques can be used to build and maintain strong foreign language programs by reducing the rate of attrition at the end of the basic FL sequence. (Author/CFM)

Suggestions are made of ways for colleges and universities to bolster enrollments by actively calling attention to their language programs. The intended audiences are high school students and teachers and students already in college. (RM)

Factors contributing to the renaissance of Italian and the goals of students who study the language are discussed. Alternatives to rote learning in the classroom and ways to generate interest in Italian in the community are suggested. (SW)

Increased enrollment in foreign language courses at Freemont Senior High School in Nebraska can be partly attributed to the role of foreign language club activities. A foreign language week is an example of a combined school community effort to promote foreign language programs. (SW)

Lobbyists should be paid to stimulate greater government and business interest in foreign language enrollment trends. A nationwide radio and television campaign should be launched to inform the American public of the value of learning a foreign language. (SW)

A sound and slide show was produced at Parchment (Michigan) High School to show the community foreign language learning in their own school system. The program was designed to portray the nature of the local foreign language program and to increase support for and enrollment in the program. (Author/SW)

As the number of required courses in schools diminishes, non-college-bound Mexican-American, Puerto Rican, or Cuban-American students frequently fail to see the value of enrolling in Spanish courses. Promotional materials were developed at a public high school with a 40 percent Mexican-American student body. (Author/SW)

A foreign language teacher describes her simple and inexpensive strategy for recruitment and publicity to build a strong foreign language program in the Crook County, Oregon, schools. Inexpensive methods of acquiring and developing instructional materials are also described. (SW)

An annual Foreign Language Day has been found to be an excellent means to stimulate interest in foreign languages, self-expression, and creativity. Suggestions for the design of such a day are based on experience at St. Bonaventure University since 1974. (Author/SW)

Twelve suggestions for building a German program to attract and maintain student interest and enrollment are discussed. The strategies concern: teacher qualities; mini-course units; cadet teaching; average student; grading; community involvement; foreign language projects; and inter-cultural readings. (SW)

The poor outlook for foreign language teaching is discussed, and ways of combating the trend through public relations and publicity efforts are presented. (HP)

The status of foreign language instruction in American education is the focus of the introductory remarks in this paper. The role of the American Council on the Teaching of Foreign Languages; current enrollment trends in language programs; and trends in teaching methods, teacher education, and the job market are briefly examined. A prognosis of…

This paper outlines both negative and affirmative approaches to the issue of whether the public should be aware of a foreign language program. The negative approach would consider the diminishing demand for foreign languages for basic communicative needs in the United States and the conviction on the part of the public that it only needs one…

Six articles appear in this issue. "Foreign Languages in the United States--A Look into the Future," by Barbara Elling, cites several trends which will increase enrollment in language programs. Evidence is cited on the need for foreign language skills in business, government, and industry. "How to Survive in Spite of Tight Budgets, Increasing…

A permanent national publicity and public relations campaign for learning foreign languages is necessary to the well-being of this country, of its youth, and for the growth and stability of the profession of language teaching. Nine major factors have contributed to the decline in language enrollment: (1) the dropping of foreign language…