This study examines language attitudes among Mongols in Inner Mongolia, using an extensive questionnaire. Forty Mongolian students who are studying at Inner Mongolia Normal University participated in this study. The results show that Mongols hold more positive attitudes toward putonghua and English than toward the Mongolian language in many…

Non-linguists' perceptions of language in use are generally considered to be strongly influenced by evaluative factors: attitudes, values and ideology. Such a perspective represents a somewhat biased approach to ordinary people's knowledge about language, which is characteristic of both sociolinguistics and its sub-branch, perceptual dialectology.…

The present article explores how emotional spaces are racialized and ethnicized in a multicultural elementary school in Cyprus through the majoritized group's feelings of resentment. The data for this article are drawn from a two-month ethnographic study at this school in which the students enrolled come from the two historically conflicting…

Hong Kong popular culture played an important role in the construction and consolidation of Hong Kong identity long before the handover to China. In the past few years leading up to the 10th anniversary of the handover, both Hong Kong and China have undergone numerous changes which seem to be changing their relations. Whilst Hong Kong people had…

This paper reports on the use of ethnolinguistic vitality as the framework for a sociolinguistic survey measuring attitudes to multilingualism and reporting on the experiences of a community of Northeast Thailand (Isan) that forms part of Thailand's largest minority. The aim of the study was to examine the experiences of participants in a…

This paper focuses on the ways an institution of the new economy--a tourism call centre in Switzerland--markets, manages and performs multilingual services. In particular, it explores the ways multilingualism operates as a strategic and managerial tool within tourism call centres and how the institutional regulation of language practices…

This dissertation is a sociolinguistic study of the ideologies about language, culture and ethnicity among Japanese immigrants and descendants in Brazil (hereafter, Nikkeis) who gather at a local Japanese cultural association, searching for what it means to be "Japanese" in Brazil. This study focuses on how linguistic behaviors are…

This paper reports the findings of a survey of 100 mothers of Chinese children aged between 6 and 36 months from middle to upper-middle socio-economic backgrounds in Penang, Malaysia. The findings include the language backgrounds of these mothers, their contextual uses of multiple languages and their language choices with their children. Through…

English has become the "lingua franca" of international exchanges. This is reflected in sociolinguistic studies of linguistic landscape (LL) which tackle the coexistence of English with local languages (e.g. Backhaus, 2007; Cenoz & Gorter, 2006; Edelman, 2006), on occasion oppressed (e.g. Nino-Murcia, 2003). However, there is little…

Embracing the dynamic nature of English language can help students learn more about all forms of English. To fully engage students, teachers should not adhere to an anachronistic and static view of English. Instead, they must acknowledge, accept, and even use different language forms within the classroom to make that classroom dynamic, inclusive,…

This is an expanded version of a paper given at a conference held in Cape Town, South Africa from December 11-13, 2008 entitled "The Native Speaker and the Mother Tongue." In keeping with the conference's themes of exploring and interrogating the notions of "mother tongue" and "native speaker," I consider…

The language situation in the Malaysian Chinese community has undergone great changes in the past century. This paper aims to account for such changes in the framework of sociolinguistic realignment, which is both descriptive and predictive. The triglossic situation in the colonial period (1859-1957) is described; with the support of a language…

In this essay, the author examines the attitudes that people in Hawai'i have about Hawai'i Creole. The author first describes the background of the language and explores educators' views from the 1920s to 1940s about Hawai'i Creole (HC), which was first viewed as the the "Pidgin problem" in Hawai'i. The frustrations expressed by…

Children come to school with the language of their families and communities. For many children, this means that they speak a nonstandard dialect, an English dialect not used as the primary means of instruction in schools. Examples of dialects include African American English (AAE; i.e., Ebonics), Hawaiian Creole, Hispanic English, and Southern…

Linguistic imperialism, linguistic hegemony and linguistic cosmopolitanism are broad and contrasting conceptualizations of linguistic globalization that are frequently, if implicitly, invoked in the literature, both academic and non-academic, on language practices and perceptions in the call center industry. I begin with outlining each of these…