This article explores attitudes and response to language selection in advertising targeting Italian bilinguals who belong to a defined speech community. The research builds upon (i) research on multilingual advertising by investigating its attitudinal correlates, and (ii) studies on advertising to bilinguals through the verification of the…

This paper presents the results of fieldwork conducted among the small Italian minority living in Kerch, a coastal town in Crimea, between 2012 and 2013. After introducing the socio-historical background and the current situation of the minority, it presents and discusses the attitudes of members of the community towards the different languages…

Presents a historic overview and analysis of the Sardinian language (actually a system of dialects), and defines diglossia and bilingualism. A discussion focuses on research conducted in two junior high schools to determine the differences in linguistic behavior in two contrasting situations (village and city) in regard to Sardinian and Italian.…