Multilinguals' feelings of difference when switching languages have been discussed extensively. However, this research area has mainly focused on multilinguals dominant in their first language (L1), examining the feelings they experience when using any language other than the L1 (LX). The present study offers a novel perspective on this topic and…

This article explores attitudes and response to language selection in advertising targeting Italian bilinguals who belong to a defined speech community. The research builds upon (i) research on multilingual advertising by investigating its attitudinal correlates, and (ii) studies on advertising to bilinguals through the verification of the…

Discusses why there has been a decline in the political and educational pressure to learn languages other than English in Australia. Recent political, economic, and educational changes are outlined that encourage the study of European and Asian languages. (Author/CB)

This book examines the impact of English in countries in which it is taken for granted--Australia, Britain, Canada, New Zealand, and the United States. It explores how the impact of English affects the development of national language policies, the maintenance of minority languages, the ability to provide services in other languages, the efforts…