Drawing upon the Search for Ideas in Associative Memory (SIAM) model as the theoretical framework, the impact of heterogeneity and topic relevance of visual stimuli on ideation performance was examined. Results from a laboratory experiment showed that visual stimuli increased productivity and diversity of idea generation, that relevance to the…

Sidman (1994) noted that the existence of a member that is common to more than one class may produce either class merger (union) or class intersection. A multiple-selection, matching-to-sample test was developed to examine the conditions under which these outcomes occur. Test trials each required three conditional discriminations involving…

Unexpected auditory stimuli are potent distractors, able to break through selective attention and disrupt performance in an unrelated visual task. This study examined the processing fate of novel sounds by examining the extent to which their semantic content is analyzed and whether the outcome of this processing can impact on subsequent behavior.…