The Newspaper Preservation Act of 1970 is frequently viewed as a legislative device for averting the failure of a competing metropolitan daily newspaper and is said to create, for the formerly competing newspapers, a monolithic management unit which enjoys advantages over the two publishing units it replaces. A study examined one of those…

When affective and cognitive scores were used as measures, the attractiveness level of the endorser of a product in an advertisement appeared to have a significant effect on the scores with the high attractiveness level producing the most favorable evaluations. When cognitive scores were used, however, the attractiveness level had no significant…

Analyzes advertisements for characteristics that produce readership across a variety of consumer magazines. (RB)

Surveys farm magazine writers and editors regarding advertiser pressure and their attitudes toward it. Finds that 62 percent report receiving pressures from advertisers, whereas about half said that advertising had been withdrawn on occasion. Finds that about half reported that keeping distance from advertisers is a challenge. (SR)

A statistical summary of the newspaper industry for 1984 and previous years is presented in this brochure. Focusing primarily on the United States newspaper industry, the brochure also contains some information on Canadian newspapers. The brochure presents statistics in the following categories: (1) number of daily newspapers, (2) daily newspaper…

A study analyzed the relationship between reading in various community structures and where people shop for goods and services, and whether this relationship differs by the type of community in which individuals reside. Telephone interviews were conducted with samples of 100 or more subjects in each of 10 Minnesota communities, including a small…

This booklet was prepared by the Magazine Publishers Association as a guide to some of the available sources of information about consumer magazines. Some of the data provided by the services listed in this booklet are based on circulation audits, actual measurements of advertising space, or factual statements of procedure and mechanical details.…

Examines the particular motivations that led to the rapid growth of national consumer advertising from 1910 to 1915. (FL)

Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)

Few individuals think of the theatrically exhibited motion picture as supported by advertising like other major forms of mass communications. Cinema screen advertising can be defined as the presentation of individual advertising messages on movie theatre screens in a distinct and discrete fashion. Screenvision ads run prior to the start of each…

This paper reports on a study designed to analyze the impact that advertising by the federal government might have on the nation.s media, specifically the nation's magazines. The U.S. government was the tenth leading national advertiser in the United States in 1973 and spent an estimated $99 million, $80 million of which represented military…

This experimental and exploratory study sought to measure the effectiveness of illustrations in selected magazine advertisements. Twenty ads from general interest consumer magazines were systematically selected and photographed on 35mm slides. The subjects for the study were juniors and seniors in journalism and psychology classes at the…

A study investigated the types of advertisements newspapers refuse as well as the attitudes of advertising managers about guidelines and laws concerning advertising refusal. Newspapers were selected from the "1985 Editor and Publisher Yearbook" using a systematic probability sampling method, and questionnaires were mailed to advertising…

Although advertisers and marketers can expect stronger controls in all West European countries, especially by governments, they must be alert to country-by-country differences. Political moves to the left in any country will hasten controls. Consumerism is militant in some countries, practically dormat in others. Although self regulation is strong…

Data collected as part of a larger survey that focused on the 1978 gubernatorial race in New York State were used in a study of political advertising and media credibility. Specifically, the study examined the factors that influence an individual's rating of the helpfulness of political advertising and related these factors to voting patterns. A…