For young people, connecting to the world of work during this important period can strengthen their confidence and ties to the labor market and set them on a secure and fulfilling career pathway. Focusing on young people in the workforce is also a win for employers, who can tap into a broader pool of talent. Tackling youth unemployment also benefits the economy and society--broadening the tax base, boosting spending power, and reducing financial reliance on families and government programs. That's why the YES Project: Young, Employed, Successful --a national youth employment campaign launched by America's Promise Alliance--is working to support and grow the youth workforce so that every young person seeking a job can find a job. This paper describes the founding and goals of the YES Project.