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Direct linkKaur, Rajwinder; Shah, Reena – European Journal of Training and Development, 2022
Purpose: Drawing from the instrumental and symbolic framework for employer branding, this study aims to explore the perception of the current and potential employees for the Indian armed forces' employer brand. Design/methodology/approach: The study is conducted as a mixed-method approach in the form of qualitative and quantitative phases. In the…
Descriptors: Foreign Countries, Employers, Marketing, Consumer Economics
