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A Synthesis Model of Sustainable Market Orientation: Conceptualization, Measurement, and Influence on Academic Accreditation--A Case Study of Egyptian-Accredited Faculties
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Abou-Warda, Sherein H. – Journal of Marketing for Higher Education, 2014
Higher education institutions are increasingly concerned about accreditation. Although sustainable market orientation (SMO) bears on academic accreditation, to date, no study has developed a valid scale of SMO or assessed its influence on accreditation. The purpose of this paper is to construct and validate an SMO scale that was developed in…
Descriptors: Accreditation (Institutions), Foreign Countries, Institutional Evaluation, Surveys