Over the past decade or so, international agencies and scholarly research have identified "ecopreneurship" as one of the key mechanisms to synchronously equalise the pace of economic, environmental and social development across countries. However, progress has been slow. Within this context, the current study identified and built on research on the crucial role of education in increasing environmental awareness and enabling and enhancing people's inclination towards ecopreneurship. Furthermore, given the ineffectiveness of current education systems in fostering ecopreneurship, this study unearthed the fundamental role of "lifelong education and learning" in influencing positive environmental behaviour in society. Employing "constructivist grounded theory," and using semi-structured interviews, the study sought input from twelve women living in India, aged between 25 and 45, who had at least a graduate level of education. Women were selected as participants due to research which has found they generally have stronger pro-environmental attitudes and behaviour than men. While the study findings led the authors to propose a unique and functional lifelong education and learning model which is applicable to current societal structures, they also shed light on how other regulatory and non-regulatory changes could contribute to the success of the model. Overall, the findings can be used for framing country-specific policies aimed at cultivating and fostering positive environmental behaviour, hence promoting and enhancing ecopreneurship.