Children (n = 202; 4 to 7 years old) witnessed a confederate break a toy and were asked to keep the transgression a secret. Children were randomly assigned to a Coaching condition (i.e., No Coaching, Light Coaching, or Heavy Coaching) and a Moral Story condition (i.e., Positive or Neutral). Overall, 89.7% of children lied about the broken toy when asked open-ended questions about the event. During direct questions, children in the Heavy Coaching condition lied more than children in the No Coaching and Light Coaching conditions. Older children were influenced by both Heavy Coaching and Light Coaching, whereas younger children were influenced only by Heavy Coaching. Children in the Positive Story condition were less likely to maintain their lies than those in the Neutral Story condition. An interaction between Coaching and Moral Story conditions influenced lie-maintenance.