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Using Netnography to Explore the Culture of Online Language Teaching Communities
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Kulavuz-Onal, Derya – CALICO Journal, 2015
Netnography (Kozinets, 2010) is an ethnographic approach to study communities that exist primarily online. Engaging in online participant observation, the netnographer connects to the online community through a computer screen, and the field is located inside the screen. Although it has been used in marketing research extensively, netnography is a…
Descriptors: Second Language Learning, Computer Assisted Instruction, Web Based Instruction, Ethnography