Guidelines are provided for designing and conducting a telephone opinion poll of the community. Issues discussed in the first part of this guide include determining the proper sample size, drawing a representative sample of the general adult population or of voters, selecting phone numbers, making call-backs, obtaining the proper male-female…

Attitude and opinion research requires considerable planning, careful design of survey procedures and sampling techniques, and practical ways of collecting, analyzing, and reporting results. The following suggestions are based on the extensive public opinion research conducted by the University of Alabama. (1) Decide what specific problem is to be…