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Craig, J. Robert; Smith, B. R. – 1995
A study examined the effects of the Children's Television Act of 1990 on television stations' freedom to schedule programs. Subjects were programming directors responsible for scheduling children's blocks in the Flint-Saginaw-Bay City, Michigan, TV market, the nation's 60th largest. The four program directors, whose stations were major network…
Descriptors: Audience Awareness, Case Studies, Childrens Television, Commercial Television