People rely on the internet for easy access to information, setting up potential confusion about the boundaries between an individual's knowledge and the information they find online. Across four experiments, we replicated and extended past work showing that online searching inflates people's confidence in their knowledge. Participants who…

The global market's economic growth has been boosted by the size of the sports industry, which now has a budget in the billions of dollars. Sports marketing has emerged as a result of this growth in the sports industry. Sports marketing has emerged as the most important feature of sports companies, having grown in importance as a scientific…

Interventions to promote students' source evaluations have used various methods designed for the classroom context. In the present study, we tested an approach that is easily adaptable to online courses, based on eye movement modelling examples (EMME), that is, short videos displaying an expert student's eye gaze while s/he reads multiple pages on…

Introduction: The purpose of this study is to replicate a study from 2007, which found that student users trust in Google's ability to rank results more than in their own relevance judgements. Method: In a between-subjects experiment using eye-tracking methodology, participants (n=25) worked on search tasks where the results ranking on search…

Purpose: The purpose of this paper is to investigate the use of meta-tags by the leading higher educational institutions (HEIs). It explores the various kinds of messages conveyed by HEIs in the meta-description tags of their website homepage. It further examines that whether the messages conveyed by HEIs are in accordance with the prospective…

The Human Papillomavirus (HPV) can cause some types of cancer and is the most common sexually transmitted infection in the US. Because most people turn to the internet for health information, this study analyzed HPV information found online. A content analysis was conducted on 69 web search results (URLs) from Google, Yahoo, Bing and Ask. The…

Digital marketing practice continues to grow along with the need for a qualified workforce. This paper presents a course design intended to teach students how to use relevant digital marketing tools and give them an end-to-end experience and managerial control over key resources. Students leave the course with real-world skills and items for their…

The aim of this research is to introduce a method of constructing knowledge structures which represent the relationships among the knowledge items in a pedagogically useful way. A prototype, "MyTeLeMap," was implemented to support both learners and instructors. Learners could visualize the knowledge structures of different knowledge…

This study sought to analyze and evaluate the accessibility, availability and quality of online information regarding the National Disability Insurance Scheme (NDIS) and hearing loss. The most common search engine keyword terms a caregiver may enter when conducting a web search was determined using a keyword search tool. The top websites linked…

Publication of research, innovation, challenges and successes is of critical importance to the evolution of more effective distance education programming. Publication in peer reviewed journal format is the most prestigious and the most widespread form of dissemination in education and most other disciplines, thus the importance of understanding…

For Extension's unbiased, research-based content to be found by people searching the Internet, it needs to be organized in a way conducive to the ranking criteria of a search engine. With proper web design and search engine optimization techniques, Extension's content can be found, recognized, and properly indexed by search engines and…

Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…

Universities are seeking to play a key role in the research and development process. An important element in the research process is the accessibility of information resources and services provided by libraries. Postgraduate students are key producers of research in universities, and an important element in their research process is the access to…

Today's students increasingly engage in online environments, with ready access to digital resources and mobile technologies. While much of this activity is socially motivated, the internet is also a source of knowledge for students and frequently accessed for school assignments, projects and assessment purposes. As mathematics continues to be…

Background: Obesity presents major challenges to public health in the United States. Trials of web-based interventions for weight control suggest that the Internet is a promising option for program delivery. Purpose: This study sought consensus among experts regarding critical components of successful weight control and to systematically examine…