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Fagan, Jody Condit – Computers in Libraries, 2009
Far more people are familiar with their local public or college library facility than their library's website and online resources. In fact, according to a recent survey, 96% of Americans said they had visited a library in person, but less than one-third have visited their online library. Since everyone agrees that online library resources are…
Descriptors: Search Engines, Marketing, Electronic Libraries, College Libraries
Larson, Natasja; Parsons, Jim; Servage, Laura – Online Submission, 2007
How has GOOGLE shaped knowledge? How has it shaped those who use it? This article considers the impact of online knowledge upon the content of knowledge and upon the people who seek it and create it. The authors suggest that 1. Google-ization is reshaping knowledge. 2. Google-ization is changing how knowledge counts as important. 3. Google-ization…
Descriptors: Online Systems, Computer Mediated Communication, Internet, Information Seeking
Ury, Connie Jo., Ed.; Baudino, Frank, Ed. – Online Submission, 2005
These proceedings document the fifth year of the "Brick and Click Libraries Symposium", held annually at Northwest Missouri State University in Maryville, Missouri. Thirty five peer-reviewed papers and abstracts, written by academic librarians, and presented at the symposium are included in this volume. Many of the entries have…
Descriptors: Computer Mediated Communication, Reference Materials, Search Engines, Marketing