Preparing students for careers in digital marketing requires marketing educators to design and deliver courses with relevant and timely content and learning activities that facilitate knowledge comprehension and skill acquisition. Marketing educators may incorporate online training and certification programs on digital marketing in their courses…

The COVID-19 pandemic has affected every aspect of our lives, including instruction in the higher education system. In this sudden and stressful change, faculty had to explore different opportunities and technologies to continue to deliver quality instruction to their students. Instructional design has always been an important topic for education…

Objective: To report how the design of an online class affected student ability to stay on task, find critical resources, and communicate with the instructor via e-mail. Methods: Audiorecorded focus group meetings at a United States university featured a structured approach to discussions among undergraduate students enrolled in an Internet…

This paper investigates a method for increasing the involvement of marketing fourth year learners in academic research, by encouraging greater participation in, and commitment to, their research project in the Applied Marketing IV subject. It is assumed that greater involvement will result in a greater pass rate. The main reasons for this lack of…

The potential represented by the usage of Internet-based communication technologies in parallel with e-instruction is enabling learners to cooperate and collaborate throughout the world. However, an important dimension, namely the socialization of learners through online dialogues via e-mail, discussion forums, chats, blogs, wikis and virtual…

This article discusses how students use online role-play to collaborate and change real school policy. Playing different characters in an online role-play, students explore controversial aspects of Internet filtering and adopt a plan to change their school's policy. Through engaging in collaborative argumentation during their role-play, students…

This study aims to determine the problems faced by students taking an online exam during a graduate degree program administered by the Distance Education Research and Application Center, KTU (Karadeniz Technical University). The research was conducted with 106 students during the spring semester of the 2009-2010 academic years in the department of…

Dialogue is "at the heart of the e-learning experience" (Littleton & Whitelock 2004, p.173). It is the means to building mutual understanding, encouraging the construction of personal meaning and ensuring engagement. Inquiry requires dialogue. If we value processes of inquiry, then it is at our peril that we ignore the complex issues and aspects…

The rapid development of ICT (information technology and communication) in the last two decades has changed society substantially as a whole. For higher education institutions, the external environment pressure to incorporate ICT in their educational and administrative processes has forced them to invest in resources for infrastructure and…

Among the academic disciplines, business has led the way in offering Internet courses to its students. While online classes give students more opportunity and flexibility to integrate courses into their daily schedules, many concerns have developed from this form of distance education. Research on distance education indicates that the keys to…

As more universities offer academic composition and technical writing courses via virtual classrooms, our institutions are also being asked to accommodate an increasingly diverse student population. The success of disability accommodations in elementary and secondary schools is expanding the number of students with special needs academically…

The answer to massification in higher education lies not in paper-behind-glass style e-learning. Such courses lack the necessary interaction to ensure success. There are perceived upper limits to where e-learning can be up scaled to accommodate large classes. The Community of Inquiry framework provides a convenient instrument to assess the quality…

This paper explores the use of learning management systems (LMS) at colleges and universities in the United States of America. The study explores which systems are in use including both commercial and self-developed systems. The findings are based upon a random sample of 100 of the approximately 2,000 institutions of higher learning in the United…

An RSS feed is a list of topics made available from a webpage via a standard XML file format known as RSS, an abbreviation of either Really Simple Syndication or Rich Site Summary (Wikipedia, 2006). The end-user subscribes to their favorite Internet content site via RSS-aware software. Once subscribed, announcements with appropriate links are…

To demonstrate how qualitative methods can be used to guide the planning of online learning within the cultural and intertextual milieu of the Internet, this project gives the data, methods and the results of the contextualization and conceptualization of an online learning environment. The learning environment addressed and invited people with…