The information available online is mostly present in an unstructured form and search engines are indispensable tools especially in higher education organizations for obtaining information from the Internet. Various search engines were developed to help learners to retrieve the information but unfortunately, most of the information retrieved is…

Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…

Social bookmarking systems allow people to create pointers to Web resources in a shared, Web-based environment. These services allow users to add free-text labels, or "tags", to their bookmarks as a way to organize resources for later recall. Ease-of-use, low cognitive barriers, and a lack of controlled vocabulary have allowed social…

The inverted index is the main data structure used by all the major search engines. Search engines build an inverted index on their collection to speed up query processing. As the size of the web grows, the length of the inverted list structures, which can easily grow to hundreds of MBs or even GBs for common terms (roughly linear in the size of…

Academic writing skills are crucial when students, e.g., in teacher education programs, write their undergraduate theses. A multi-modal web-based and self-regulated learning resource on academic writing was developed, using texts, hypertext, moving images, podcasts and templates. A study, using surveys and a focus group, showed that students used…

Purpose: The purpose of this paper is to introduce the notion of social search as a new concept, drawing upon the patterns of web search behaviour. It aims to: define social search; present a taxonomy of social search; and propose a user-centred social search method. Design/methodology/approach: A mixed method approach was adopted to investigate…

The Web is large and expanding, making it challenging to attract new visitors to websites. Website operators often use Search Engine Optimization (SEO) techniques to boost the search engine rankings of their sites, thereby maximizing the inflow of visitors. Malicious operators take SEO to the extreme through many unsavory techniques that are often…

Online discussion forums have become popular in recent times. They provide a platform for people from different parts of the world sharing a common interest to come together and topics of mutual interest and seek solutions to their problems. There are hundreds of thousands of internet forums containing tens of millions of discussion threads and…

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…

Purpose: This study is an attempt to develop an automatic identification method for Arabic web queries and divide them into several query types using data mining. In addition, it seeks to evaluate the impact of the academic environment on using the internet. Design/methodology/approach: The web log files were collected from one of the higher…

In this article, the author explains how librarians can ensure that their Web site visitors find the information they need. The pros and cons of four options used to help people find information on a Web site are explored. These options are: (1) redesigning the site; (2) creating drop-down, second-level menus for second-level pages; (3) adding a…

The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…