Rural small businesses struggling against the current of competition from "big box" retailers, weak consumer demand, and on-line shopping options must find strategies that work. Many are finding that adoption of e-commerce strategies is a key to survival, even prosperity. This article highlights the lessons learned from a recent case study…

To compete effectively in the world of electronic reference, libraries must offer remote patrons a variety of index, abstract, and full text services, which are easy to access and which answer questions. A marketing alliance between electronic reference vendors and public libraries would ensure access, fair compensation for publishers and authors,…