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Direct linkWard, Brad J. – CURRENTS, 2010
Since its launch in 2006, the social media tool Twitter has grown from a "wait-and-see" communications site to a mainstream media darling. Last year was the tipping point for this site, which is as easy to use as it is to confuse. As its popularity has grown, there has been a shift in the way Twitter is used. Early Twitter adopters would follow…
Descriptors: Organizational Communication, Audiences, Internet, Asynchronous Communication
