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Download full textYang, Dong-Jenn; Chiu, Jun-Zhi; Chen, Yi-Kun – Turkish Online Journal of Educational Technology - TOJET, 2011
Online games represent a burgeoning market sector of increasing economic importance. However, most previous studies have focused on the utilitarian perspectives of the technology. In other words, there is limited the investigation to social influence on college students' attitude. The aims of this study is to understand the effect of social…
Descriptors: Student Attitudes, Social Influences, College Students, Gender Differences
