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Direct linkRader, Heidi B. – Journal of Extension, 2011
The first Extension-authored link in Google Search (2011a) for "how to garden" was ranked an abysmal 82nd. Worse, Internet users selected the top-ranked site significantly more often than they selected the second-ranked one, and they rarely selected any site ranked lower than #10 (Granka, Joachims, & Gay, 2004). An…
Descriptors: Internet, Web Sites, Information Technology, Extension Education
