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Journal of Extension2
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Hill, Paul1
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The Search for Extension: 7 Steps to Help People Find Research-Based Information on the Internet
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Hill, Paul; Rader, Heidi B.; Hino, Jeff – Journal of Extension, 2012
For Extension's unbiased, research-based content to be found by people searching the Internet, it needs to be organized in a way conducive to the ranking criteria of a search engine. With proper web design and search engine optimization techniques, Extension's content can be found, recognized, and properly indexed by search engines and…
Descriptors: Extension Education, Internet, Information Seeking, Web Sites
Extension Is Unpopular--On the Internet
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Rader, Heidi B. – Journal of Extension, 2011
The first Extension-authored link in Google Search (2011a) for "how to garden" was ranked an abysmal 82nd. Worse, Internet users selected the top-ranked site significantly more often than they selected the second-ranked one, and they rarely selected any site ranked lower than #10 (Granka, Joachims, & Gay, 2004). An…
Descriptors: Internet, Web Sites, Information Technology, Extension Education