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Renaud, Jean-Luc | 1 |
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Renaud, Jean-Luc; Litman, Barry R. – 1985
The growing importance of the export market for the United States television industry--specifically, the structure of the syndication industry, and the strategies developed by U.S. producers and syndicators as a response to the new economic imperatives and the disciplining force of the international media environment on programing decisions--was…
Descriptors: Budgeting, Cooperative Planning, International Relations, International Trade