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Direct linkWilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy – Journal of Marketing for Higher Education, 2018
The study investigates how in international partnerships the brand credibility of each partner, student-institution identification with each partner, and perceived service quality relate to student satisfaction. A structured survey questionnaire was completed by 528 students taking a co-branded higher education program in Hong Kong or Sri Lanka.…
Descriptors: Foreign Countries, International Cooperation, Marketing, Student Satisfaction
Download full textWilkins, Stephen – Australian Universities' Review, 2020
Many higher education institutions now have offshore campuses in foreign countries. To attract students in the host country, these international branch campuses typically rely on the parent institution and home country higher education system reputations. Institutions that operate international branch campuses typically claim that the student…
Descriptors: Foreign Countries, Student Experience, Multicampus Colleges, Educational Quality
Heffernan, Troy; Wilkins, Stephen; Butt, Muhammad Mohsin – International Journal of Educational Management, 2018
Purpose: The purpose of this paper is to assess the extent to which the critical relational variables of university reputation, student trust and student-university identification influence student behaviour towards transnational education partnerships. Design/methodology/approach: Students undertaking British degrees at two transnational…
Descriptors: Foreign Countries, Global Approach, Higher Education, Universities
Wilkins, Stephen; Juusola, Katariina – Australian Universities' Review, 2018
The purpose of this article is to analyse some of the key ongoing debates in transnational higher education (TNHE). First, we discuss a selection of the claimed benefits and drawbacks of TNHE for home and host country stakeholders (students, governments and institutions), and then we suggest alternative realities, for which there appears to be…
Descriptors: International Education, Higher Education, Foreign Policy, Power Structure
He, Lan; Wilkins, Stephen – Journal of Studies in International Education, 2018
All universities must achieve legitimacy, as this is essential to attract students, staff, and resources, including funding. To achieve legitimacy in transnational higher education, universities must conform to the rules and belief systems in the host countries. Adopting a case study approach, this research aims to investigate the different…
Descriptors: Higher Education, International Cooperation, International Education, Multicampus Colleges
Annabi, Carrie Amani; Wilkins, Stephen – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate how, and the extent to which, massive open online courses (MOOCs) might be used in the accreditation of students' prior learning, in programme delivery at international branch campuses, and for lecturers' professional development (PD) in transnational higher education.…
Descriptors: Online Courses, Large Group Instruction, Accreditation (Institutions), Higher Education
