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Butler-Wall, Brita1
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Butler-Wall, Brita – 1991
As funding for public education decreases, corporations are "making up" the shortfall by donating seemingly benign teaching aides to schools. While many business-school relationships are positive, many others are commercializing classrooms, aiming to make students "brand-loyal" in the guise of providing free equipment, more…
Descriptors: Advertising, Advocacy, Elementary School Students, Intermediate Grades