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Leticia Couto Fazio de Albuquerque Lira – ProQuest LLC, 2024
Health messaging can be a successful tool in encouraging pro-social behavior, such as bystander intervention in sexual violence situations. This dissertation explored the development of a social media message to encourage bystander intervention among college students using multiple theoretical frameworks: social norms approach and bystander…
Descriptors: College Students, Prosocial Behavior, Audiences, Sexual Abuse