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Direct linkLiang, Chaoyun; Liang, Chao-Tung; Ip, Ching Yin – International Journal of Technology and Design Education, 2022
Using a mixed methods approach and based on the theory of planned behaviour, the present study investigated the factors determining the entrepreneurial intention (EI) of media designers in Taiwan. In Study 1, eight media design entrepreneurs were invited to join focus group discussions. The results revealed that entrepreneurial attitude,…
Descriptors: Design, Entrepreneurship, Intention, Foreign Countries
Huang, Jie-Tsuen – Career Development Quarterly, 2011
The purpose of this study was to apply Ajzen's (1991) theory of planned behavior to examine college students' intentions to engage in contingent employment. Data were collected from 845 students in 8 colleges and universities in Taiwan. The results of structural equation modeling analyses indicated that both attitude and subjective norms were…
Descriptors: Behavior Theories, College Students, Temporary Employment, Intention
