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Direct linkLee, Hyegyu; Paek, Hye-Jin – Health Education Journal, 2013
Objective: To examine how norm appeals and guilt influence smokers' behavioural intention. Design: Quasi-experimental design. Setting: South Korea. Method: Two hundred and fifty-five male smokers were randomly assigned to descriptive, injunctive, or subjective anti-smoking norm messages. After they viewed the norm messages, their norm perceptions,…
Descriptors: Foreign Countries, Quasiexperimental Design, Smoking, Psychological Patterns
Park, Sung Youl – Educational Technology & Society, 2009
Many universities implement e-learning for various reasons. It is obvious that the number of e-learning opportunities provided by higher educational institutes continues to grow in Korea. Yet little research has been done to verify the process of how university students adopt and use e-learning. A sample of 628 university students took part in the…
Descriptors: Electronic Learning, Structural Equation Models, Self Efficacy, Intention
