In high school distributve education classes the selling function is usually interpreted as it relates to retail sales. The industrial sales representative, however, must act on his own in the field, making decisions without consultation with his superiors. As the total distributive education program grows in sophistication, there is a need to…

This laboratory manual, prepared for a 2-year program in junior colleges and technical institutes, is designed to accompany the instructional materials to train persons for employment as technicians in the cement and concrete industries. Included are 16 laboratory assignments for each of the following: (1) Principles of Concrete, (2) Concrete in…

For the forseeable future, universities will be obliged to become publishers for non-print media, since the markets for such products, where visible, are small and fragmented, and too risky for commercial enterpreneurship. Thus, for much the same reason as they created their own university presses and broadcast and graphic services, universities…

Three trends have shaped the goals of instructional technology during the last ten years. These are: a trend toward multi-disciplined approach to achieve specific learning objectives through field testing; a trend toward the development of more complex, multimedia, expensive equipment, materials, and systems; and a trend toward programs designed…

This is a presentation of current and future government policy concerning the role that the government will play with respect to development, financial support, publication, and distribution of educational material to schools. Publishers and educators are urged to challenge the value and usefulness of existing materials and to improve these in the…

A teacher's manual for a program in American Indian culture is condemned as inaccurate and misleading.

Pro-nuclear power "educational materials" designed or promoted by energy and utility companies lack objectivity about alternative energy resources. A free comic book distributed to public schools in New Mexico and a simulation game supplied to Maryland public schools at the expense of utility customers are described. (SW)

The author examines five myths relating to language arts instructional materials, noting that there are many things not known about language arts instruction, especially at the elementary level. He suggests consolidating various factors that influence language arts programs and creating viable dialogue among educators, parents, and the public.…

Discusses the use of aluminum chloride and other Friedel-Crafts type catalysts to polymerize 2-methylpropene and the application of such products in industry and agriculture. Includes a laboratory experiment on the polybutene preparation suitable for high school purposes. (CC)

Information on the computer industry and computer use by students, faculty, and the publishing industry that may be useful in planning college store merchandising is compiled from a variety of sources. (MSE)

Considers the most recently published or re-edited North American textbooks for Italian with a view to discussing the current methodological trends they illustrate. Findings indicate that all except one of the seven textbooks reviewed have been upgraded to reflect an integrated or eclectic approach and that they differ mainly in the authors'…

This second of a two-part article on CD-ROM products highlights applications relating to business, medicine, law, government, education, science, geography, linguistics, aviation, florists, and newsreel summaries. The names and addresses of 45 vendors connected with the optical publishing industry are listed. (LRW)

A bibliography of recently published materials on English and French second language teaching lists 66 citations of recent course materials, books about theory and practice, research reports, and curriculum guidelines. Publishers' addresses are also listed. (MSE)

Suggests picture books are made more difficult for kids to predict, to make sense of, and to learn from by fitting them into the didactic framework of basals. Discusses the picture book genre. Compares the original version of "Ira Sleeps Over" to the basal version. Examines in detail how picture books are made to fit into a basal…