Emphasizing that media skills are an integral part of the school curriculum, this product provides a guideline for the planning and implementation of media skills in the middle school. A number of activities are outlined for reinforcing the following objectives: media center orientation (coordinatd by media specialists to be carried on throughout…

The persuasive effects of a message and personal uses for its content were examined with a user-based approach which considered individual cognitive involvement. The researchers sought to identify those communication and selection conditions in media treatments of specified subects most likely to have the desired effect on student attitudes. Using…