This kit, designed for high school classes, considers advertising from both consumers' and manufacturers' perspectives. The role of advertising in relation to free enterprise principles is discussed in chapter 1, while chapter 2 provides a history of U.S. advertising processes and development. Chapter 3 describes advertising's role in bringing a…

The packaging of history, science, and most other classroom subjects lack the excitement for students that the stylish, artful presentation of items on television and in magazines contain. The world is more distracting outside of the classroom than earlier in the century, yet the instructional materials have changed little over the decades. The…

This curriculum guide was developed to be used as a resource guide to assist marketing and distributive education teachers in planning and teaching a course in fashion merchandising. First, an introductory section is devoted to the management of the fashion merchandising curriculum, including information on the guide's background, units of…

This document on apparel marketing contains both a student's manual and an answer book/teacher's guide. The student's manual contains the following 16 assignments: (1) introduction to fashion and fashion merchandising; (2) current fashion; (3) careers in fashion; (4) buying; (5) retailing; (6) merchandise basics; (7) merchandise--promotion and…

This student's manual that features content needed to do tasks related to visual merchandising is intended for students in co-op training stations and entry-level, master employee, and supervisory-level employees. It contains 13 assignments. Each assignment has questions covering specific information and also features activities in which students…

This Vocational Instructional Management System (VIMS) module addresses general information related to the instructional/teaching strategies and cognitive/learning strategies for special needs students in marketing and distributive education. In addition, specific strategies are suggested as they relate to Access Skills objectives for some of the…

This set of instructional materials provides secondary and postsecondary students with an opportunity to explore the career choices available in the parts merchandising industry. The skills presented are useful to any student pursuing a career in auto parts, heavy equipment parts, small engine parts, tractor parts, appliance parts, or for any…

This document on food marketing for supermarket special departments contains both a student's manual and an answer book/teacher's guide. The student's manual contains the following 11 assignments: (1) supermarkets of today; (2) merchandising; (3) pharmacy and cosmetics department; (4) housewares and home hardware; (5) video/camera/electronics…

This curriculum guide incorporates the needed components to aid agriculture teachers in the implementation of the Vocational Instructional Management System in agribusiness sales, marketing, and management. The guide begins with a list of the competencies/objectives found in the nine units; list of references and materials; teaching calendar; and…

This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship,…

A project was conducted to develop a curriculum package that defined the specific math, science, and language arts skills presently being taught at a vocational skills center that offered training in 20 job skill areas and served an 11-school district. The information gathered during the project was to serve as a basis for granting cross-credit to…