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Yixia Lu; Yani Dong; Haiyan Guo; Hao Xu – SAGE Open, 2024
Network marketing's growth is plagued by ethical concerns, emphasizing the importance of implementing training programs that prioritize integrity. This study aims to analyze how different forms of network marketing training play a role in shaping the marketing ethics of trainees with different identities. It examines how network marketing training…
Descriptors: Ethics, Self Concept, Role Theory, Social Networks
Patricia A. Goedl; Ganesh B. Malla; Mark G. Sanders – American Journal of Distance Education, 2024
The objectives of this study were to validate the effectiveness of using instructional videos in online introductory accounting courses and to examine how specific student characteristics relate to online video-viewing behavior. Data were collected from ten online course sections of introductory financial accounting taught by two different…
Descriptors: Video Technology, Lecture Method, Online Courses, Academic Achievement
Robin Walker; Teri Grimmer; Sarah Borchers – Journal of Education for Business, 2024
Due to the current shortage of accountants and the various pipeline initiatives taking place, our research aims to address the instructor's role in the accounting classroom. We survey students on their perceptions regarding teaching and assessment methods used in university accounting courses. Results for both in person and online courses suggest…
Descriptors: Accounting, Student Attitudes, Student Evaluation, Teaching Methods