During the 1990s, the school has become the center of blame. Policymakers seem more interested in identifying failing schools than celebrating successes. This paper uses case-study research on a once-innovative Ontario high school to show that "deadwood" schools do not kill themselves, but need outsiders' help. (42 references) (MLH)

Explains two problems of the postmodern era-fragmentation (disintegration of social, economic, and political institutions) and symbolic consumption. Discusses two postmodernist epistemological challenges to educational marketers-anti-foundationalism and poststructuralism. Transactional views of marketing must yield to relational and interactive…

Summarizes a study using a service marketing-mix model (promoting product, place, price, promotion, people, processes, and proof) to document educational marketing practices in 11 public and private British schools. The schools visited evinced a general lack of coherent marketing practice. Administrators had little management training in…

Education, an obsessive concern in most industrialized countries, has undeniable benefits. However, most reform efforts are divided between boosting an increasingly worn institutional infrastructure and hyping untested high-tech strategies. This article examines major challenges and avenues (such as deschooling) for reinventing whole systems of…