The public relations director at Syracuse University answers questions from the university news bureau concerning: the various publics of college public relations, activism, athletics, alumni participation, faculty response, and trustees. (PG)

Colleges should continue to be the manufacturers of conceptual tools and the sources of knowledge renewal, creative criticism, and reflective learning. Overzealous innovative attempts that ignore these functions are bound to become vacuous. (Author/PG)

Presents 10 points describing public relations in higher education, a historical perspective of public relations in higher education, and 3 survey possibilities to establish the basic facts and subsequent activities to achieve goals between institutions of higher learning and the public. (Author/PG)

Quality education cannot be measured by accountability and productivity devices alone; individual fulfillment and freedom should be education's primary goal. (Author/PG)

Describes the 5 reasons why higher education's message does not reach the public, and offers a suggestion to ameliorate the situation: be as concerned with the form, method, and the sequence of the communications from the public relations office as with the content. (Author/PG)

Describes the broad role of public relations in institutions of higher education; the need for a public relations leadership; the responsibility of colleges and universities to their publics; and prospects for achieving this kind of communication. (Author/PG)

The major adjustment that private institutions will have to make in the years ahead is that their uniqueness and contributions will have to be defined and articulated within a broader plan for meeting higher educational needs of society. (Author)

Every educational institution needs to communicate to the significant communities that surround it, using particularly salutary past events that highlight the institution's excellent characteristics. (PG)

To retain the public understanding and support, higher education must openly disclose its operation, continue a flow of information, set out clear and identifiable goals and objectives, and change with the times. (Author/PG)

The author believes that education once again must concentrate on cultivating the human spirit. Each student must grasp how he personally fits into the picture of his existence. (Author)

Discusses the changes in higher education today: military and corporate schools, proprietary schools, occupational education and career-minded institutions. (Author/PG)

Discusses the changing relationships between the federal government and higher education institutions through more interdependence, structural changes in government and higher education, and increased communications. (PG)

Many of higher education's problems would be reduced if institutions of higher education were more aware of methods used to create a favorable public image. (PG)