Currently, the higher education sector can be considered a marketplace, within which university education is considered a marketable service in the literature on higher education management. The analysis of the variables that generate university image has been the subject of numerous studies on higher education institutions (HEIs). The purpose of…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

Comparing universities and courses is of interest to a variety of stakeholders including potential students, policy makers, news and media organisations, ranking providers, and universities themselves. There are a range of existing university ranking schemes that provide comparisons (e.g. Academic Ranking of World Universities) but typically these…

This research aimed to identify the influential factors contributing to the international students' choice of Malaysian Higher Education Institutions (HEIs), focusing on the expected benefits. Additionally, the study contributes to the development of the higher education sector in Malaysia by providing recommendations to the HEIs based on the…

This study examines various variables that affect pre-service teachers' perceptions of corporate reputation and corporate reputation. In the research, a descriptive survey model was applied. 680 students studying in various departments and classes of Atatürk University Kazim Karabekir Faculty of Education in the 2011-2012 academic year…

The aim of the paper is to present the results of a survey focused on the image of an educational institution--a public university in the Czech Republic, which provides study programs for future teachers of vocational subjects at secondary schools. The image of an educational institution is an integral part of the management of educational…

Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

Most Canadian universities participate in the US-based National Survey of Student Engagement (NSSE) that measures various aspects of "student engagement." The higher the level of engagement, the greater the probability of positive outcomes and the better the quality of the school. "Maclean's" magazine publishes some of the…

The university ranking systems have been utilized for academic performance of higher education system in the World since beginning of 2000's years. These systems, which considered the common parameters, have quickly followed with their own hierarchical measures by higher education organizations. However, these ranking systems never consider…

As universities face unprecedented pressure to respond to sexual violence, this article critically analyses how they engage with intersectionality in their responses. Based on research in the Canadian province of Ontario, I demonstrate that universities' commitments to intersectionality often fail to translate into practice. This failure results…

Recent policy developments in English Higher Education have resulted in employability placed in the spotlight, whereby the success of universities will be measured based on graduate employment. This represents the latest focus placed on employability in the sector, as universities are increasingly expected to provide employment-ready graduates to…

The article examines, primarily based on large-scale survey data, the functionalist proposition that HE customers, students and employers, demand rankings to be able to adopt informed decisions on where to study and who to recruit respectively. This is contrasted to a Weberian "conflict" perspective on rankings in which positional…

China is trying to develop better outcomes for students, build world-class institutions and ascend global university rankings. Beijing also wants to jettison the notion it is the workshop of the world and embrace a culture of innovation. Peter Jarvis thinks the world would be a better place if ordinary people were given convivial spaces wherein…

The starting point of this paper is the question: Which issues do students think are important when choosing a higher education institution, and how are they related to the factors taken into consideration in ranking institutions? The aim is to identify and rank the parameters students perceive as important when choosing their place of education.…

Neo-liberal capitalism is a representation of values that are detrimental to intellectual inquiry. Market deregulation and consumer choice are relentless in their erosion of academic autonomy and traditions of independent scholarship. Education as a 'positional good' may be weakened more in the post-1992 higher education sector, where…