Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

Higher education in Latin America has deep roots back to the Spanish colonisation in the Hispanic countries. In Brazil, a former Portuguese colony, this sector did not emerge until the nineteenth century and in the Anglophone Caribbean, not until the twentieth. Now in the twenty-first century throughout the region it is subject to the global reach…

Community colleges in a number of states are expanding their roles to include baccalaureate degree programming. While the lower cost for delivery of these programs is often a motivating reason for community college baccalaureate, other factors also make these programs attractive alternatives. This article reports the findings of a case study that…

Although numerous quality ratings exist in today's media-centric environment (Money Magazine, and U.S. News and World Report, etc.), it is quite difficult to provide any reasonably meaningful estimates of institutional quality, either qualitative or quantitative. Global ratings of university "quality" abound, despite the fact that there…